Editor’s contemplate: Pei has established the true wireless earbuds market as you that’s red hot in terms of consumer demand. While accurate, it’s additionally a crowded market as several icon giants including Apple and Great samsung are already active in the space with gifts like AirPods and Galaxy Buds Pro, respectively. To stand out, Nothing will need to be able to somehow differentiate it’s site through design innovation, pricing or possibly a something else.
OnePlus co-founder Carl Pei left the Chinese electronics manufacturer in October to launch a good London-based consumer technology brand referred to as Nothing. Just weeks after proclaiming the startup, we now know what all the firm’s first product will be.
In a past interview with Bloomberg , Pei said could be building an ecosystem of prudent devices and will start with simpler products and solutions like wireless earbuds. “We’re visiting have multiple products throughout the year, more than just audio products, and eventually we want to improve it so these devices talk to the other user, ” Pei added.
Pei managed to raise $7 million around seed funding the government financial aid December from a variety of prominent technician players including Reddit CEO David Huffman and iPod inventor Instruct Fadell.
In the interview, Pei revealed that Alphabet’s venture capital arm financed the startup’s entire “Series A” round associated funding to the tune of $15 million.
Tom Hulme, general partner near the GV (formerly Google Ventures), says Pei’s vision for smart machines is compelling, adding that they have wonderful confidence that the Nothing team may perhaps have a “meaningful impact on the market to work with consumer technology. ”