Sandy Carmack’s idea of manufacturers auctioning h/w directly to consumers is flawed


What simply just happened? As the third-party market for new consoles and INDIVIDUAL COMPUTER hardware continues to thrive, some are starting to wonder if traditional sales channels should be done away with. In a recent blog post on Twitter, id Software co-founder John Carmack said it seems like we may be better off with a “transparent more desirable system directly from the manufacturers and a extremely effective market. ”

“There would be a whole lot indignation at reported prices straight from the gate, but removing intermediaries must net out better for patrons in the end, ” Carmack added.

There’s a lot to digest here, indeed let’s take it a bite at the moment. For those who haven’t been keeping up with typically the gaming and hardware markets lately, both are facing multi-faceted retail stuff stemming in part from:

Carmack isn’t bad to think out loud about how to remedy hardships currently impacting consoles and PC OR LAPTOP hardware, but the solution he period of time has many flaws.

Selling directly to consumers being a auction would effectively eliminate scalpers, but that doesn’t solve anything within buyer’s standpoint. Inventory would always be in short supply and prices would still be by the way above retail. The only difference is always that hardware makers would be netting the profits instead of individual scalpers.

That opens a whole new new can of worms. Regarding, Nvidia and AMD would be accepting all the criticism and negative press for high prices, not scalpers. You’d also have to worry about the risk of de inventory shortages. What’s more, it’d call for a complete restructuring of the sales solution.

Makers have one task: to make products. Sale goods directly to customers isn’t associated with their job description, and with completely no experience, they probably wouldn’t find yourself very good at it. It jogs my memory of a line from comedian Mitch Hedberg : “It’s not fair, you know? It might be as though if I was a cook, and I worked my ass off being a really good cook, and they said “alright you’re a cook… can you construction? ”

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