CHARLOTTE Crosby has joined the row against In The Style as the firm teeters on the edge of administration.
The Geordie Shore star, 34, has thrown her supporting behind celebrities including Jacqueline Jossa, who are demanding to be paid by the company.
Jacqueline, 32, had signed as the face of the affordable fashion brand five years ago in a deal rumoured to be worth almost £1 million.
But she has claimed she is owed tens of thousands of pounds by the company and has not been paid in months.
Influencer and YouTuber Carys Whittaker, who has collaborated with In The Style for four years, said that the brand had been "purposely withholding payments" owed to her from her 2024 collection.
And in a separate row last year, Instagram star Perrie Sian is understood to have instructed lawyers to help her recover unpaid fees from the fashion retailer.
Charlotte, who herself has a collection with In The Style, said: "I've stayed pretty quiet on this for a long time, but having witnessed first hand the mental toll leaving In The Style had on Adam and Jamie, and the way their voices were silenced, we are finally seeing the truth come to light through countless stories of people not being paid and being treated unfairly – staff, suppliers, influencers – everyone is starting to see it for what it is.
"That business was something special for ten years, built on incredible values, and it's heartbreaking to watch all of this unfold.
"But it's about time the truth is exposed for everyone to see.
"People shouldn't be allowed to get away with this!"
The Sun told earlier this month that In The Style, know for its fashion collaborations with famous faces, was on the brink of insolvency and set to call in administrators.
It's understood that FTS Recovery was being lined up to act as administrator to the company, which was founded by Adam Frisby in his bedroom in 2013, according to Sky News.
Since its launch, the company differentiated itself through a pioneering influencer collaboration model.
This involved partnering with social media personalities and celebrities to create and promote exclusive clothing lines.
Early collaborations included reality TV star Lauren Pope from The Only Way is Essex.
But despite initial success, the company experienced declining financial performance, ultimately leading to its sale for £1.2million to Baaj Capital in March 2023.
Adam stepped down as CEO and gave up all his shares in the business.
Earlier today, EastEnders star Jacquline – who has already consulted lawyers – spoke out.
She revealed In The Style is still selling stock using her name and image on the website.
Jacqueline blasted: "After 4 glorious years working with In The Style, I never thought my time with the brand would end this way.
"But in truth since I or my team can't get a response from anyone at the company, the decision has bee made for me.
"My name and image is still being used all over the website, helping the brand to sell stock, yet I haven't been paid for months.
"I see them signing up new faces and continuing to launch new collections and I feel it's my responsibility to let the new girls know that their contract is unlikely to be honoured and they are unlikely to be paid."
Jacqueline went on to thank founders Adam "for starting In The Style, adding: "Sorry this had to happen to your beautiful business."
The angry actress concluded: "If anyone from the In The Style team could get back to me, that would be great."
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