A NOUGHTIES pop star looks unrecognisable in snaps and videos shared on his Instagram account.
23 years after finding fame as a school kid in his teens, James Kenzie looks unrecognisable and totally different from his days in Blazin' Squad.
On Instagram, James, 39, can be found showing off his ripped physique while encouraging his fans to get coached by him.
With over 24,000 followers, the former Blazin' Squad member describes himself as an "online coach" who runs COACHING BY KENZIE.
He urges fans to "Burn Fat, Build Muscle & Stay Motivated" with his plan, boasting that they will achieve "Results That Last – Without the Restriction".
Sharing sizzling snaps of his muscles on social media, James often displays his ripped abs and figure.
"You looking absolutely incredible gorgeous," said one fan underneath a recent ripped snap of James.
"How are you the bustiest Blazin Squad guy?" asked another.
"Omfg!! Beast mode on," gushed a third.
Underneath a video promoting how he trains people, someone else said: "How many of his fans wanna be trained by Kenzie. Roll up roll up."
Meanwhile, his former Blazin' Squad bandmate Marcel Somerville said underneath one of his snaps: "Go on Kenz! I'm coming down for a session."
James shot to fame in 2001 when the band Blazin' Squad hit the charts.
The band, which comprised of 10 members, had six consecutive Top 10 hits, including the number one single Tha Crossroads.
Blazin' Squad released two albums which just made the UK Top 40 album chart.
While in the Blazin' Squad, James went by the name MC Kenzie.
The group split in 2005, with MC Kenzie, MC Flava and MC Strider going on to form the group Friday Hill.
Kenzie then became well-known as the youngest ever Celebrity Big Brother housemate when he appeared on the show in 2005 at the age of 19.
In 2013, it was revealed that Kenzie would be joining forces with Adam Rickitt, Gareth Gates, Dane Bowers and Kavana to form the supergroup 5th Story.
The band was formed the second series of ITV2's The Big Reunion.
When Kenzie was at the top of his game in the band in the mid-noughties, he dated glamour model Jodie Marsh in 2005.
He has been with his current girlfriend Frankie since January 2012, as per reports.
The rapper and online coach shares two daughters with his partner.
Kenzie and Frankie are parents to Wynter and Wyllow.
Wynter was born in 2013, and Wyllow was born a year later in 2014.
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