IF it's still true that sex sells then ADÉLA'S new song, SexOnTheBeat, is a surefire smash hit.
The Slovakian pop star, 21, holds nothing back in one of the raunchiest ever music videos as she strips naked and grinds on her male dancers.
The video begins with a close up of lips and orgasmic moans and doesn't let up over its three minute length.
Christina Aguilera, no stranger to a sexy music video herself, gets a cameo at the beginning and it's clear her iconic Dirrty video is a source of inspiration.
ADÉLA whips her pink hair around as she recreates sex positions with a dancer, bouncing on his lap and using her legs to pull him face first into her intimate area.
Something of an exhibitionist, she straddles a chair in the centre of what looks like a group therapy session and bends and twists into an array of positions as they watch intently.
She then ditches her clothes completely and dances as hands cover her privates in sensual scenes that resemble an artsy orgy.
High energy dance moves then take over as the song delivers an industrial breakdown.
The impressive choreography and styling appears influenced by Fame-era Lady Gaga at times and, for all its sauciness, is no where near as crude as Cardi B and Megan Thee Stallion's WAP.
ADÉLA set out to be controversial and certainly doesn't care about pleasing everyone.
The title of her debut EP, The Provocateur, tells you all you need to know.
She told Vogue: "People either really love me or they really hate me — and now, I've come to enjoy that. I'd much rather be that than straight down the middle, inoffensive.
"If you don't like what I'm doing, great. Why, I wonder? And if you do: again, why? I think that's what I value in artists, is them being true to themselves."
The aspiring pop singer's path to fame saw her eliminated first from The Debut: Dream Academy – a global contest to find a new girl band.
But it could well be she was destined to be a solo star from the get go.
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