COCO Chanel once said: "If you're sad add more lipstick, and attack".
Words heeded by Victoria Beckham, it seems, after the designer enjoyed a record-breaking year thanks, in part, to sales of her Posh lipstick.
The former Spice Girl's £37 lippy, plus her signature kohl eyeliners and fragrances, have helped deliver her eponymous company a revenue of almost £113million.
Victoria Beckham Holdings has grown 22% in 12 months, with the designer's "affordable" beauty line largely to thank for record profits.
It marks an incredible turnaround for Chanel-fan Victoria, 51, who was previously mocked by bitchy fashionistas, and who once had to borrow £30mn from her husband's company.
Today, one of her signature kohl eyeliners sells every thirty seconds in the UK, the Princess of Wales wears her clothes and she has been touted as a possible successor to Anna Wintour at Vogue.
Last night a source said: "Victoria and her brand are flying – she and the team are utterly thrilled with these latest financial accounts.
"Her beauty brand, which has given 'regular' people a taste of the high-end VB product with its accessible price points, is going from strength from strength. Her Posh lipstick is a big hitter, and at £37 it's proven an affordable treat for many.
"A big turning point came when Victoria brought herself back as the face of the brand, doing online make-up tutorials on Instagram, and making it super-personal – showing fans how to recreate her signature smokey eye, for example.
"She is a constant innovator, and several hero products – like her concealer – have received rave reviews from beauty editors across the board.
"Accessories have also been a big hitter this year – her Dorian bag and clutch chains have become desirable must-haves for the cognoscenti.
"A-listers continue to wear her dresses and despite her Posh moniker, she successfully straddles all demographics… which not many designers can say.
"It's been a stellar year for Victoria, and it really is quite a gratifying two fingers up to her those naysayers."
Certainly it marks quite the turnaround for the mum of four since she first announced plans to branch out into fashion in 2009.
Then, she was widely pilloried by the snooty fashion set with designers including Tom Ford and the late John Galliano and Alexander McQueen reportedly quick to dismiss her.
The business also spent many years in the red with detractors claiming it was only her husband's money propping her up.
The Beckham Family Feud
- April 2022: Brooklyn marries Nicola Peltz.
- Wedding Dress Controversy: Rumours begin circulating that there's tension between Nicola and Victoria Beckham after Nicola chooses not to wear a Victoria Beckham-designed wedding gown. Nicola later clarifies in August 2022 (and again in March 2023) that Victoria's atelier couldn't make the dress in time, but reports in May 2025 suggest Victoria actually changed her mind about making the dress.
- Post-Wedding (2022 onwards): Minimal interaction between Nicola and Victoria on social media, and noticeable absence of Nicola at key Beckham family events.
- Alleged Wedding "Hijack": In May 2025, a source claimed Victoria "ruined" part of the wedding by allegedly hijacking a dance with Marc Anthony, which was meant for Brooklyn and Nicola. Nicola reportedly ran from the room crying.
- March 2025: A resurfaced TikTok of Romeo and Cruz mimicking a "baby voice" (which fans associate with Nicola) sparks speculation of sibling shade.
- April 2025: Brooklyn and Nicola are reportedly absent from Victoria Beckham's 51st birthday celebrations in Miami and her Paris Fashion Week show.
- May 2025: David Beckham's 50th Birthday Snub: Brooklyn and Nicola are notably absent from David Beckham's 50th birthday celebrations in London, despite being invited. Reports suggest their absence was due to Brooklyn not wanting to be in the same room as Kim Turnbull, the girlfriend of Romeo who had previously been reported to have been dating Brooklyn, who David allegedly opted to have at the party over Nicola.
- Rumours emerge of a falling out between Brooklyn and his younger brother Romeo, reportedly due to Romeo's new girlfriend, DJ Kim Turnbull, who allegedly had a past connection with Brooklyn.
- Reports surface that the Beckham parents are "hurt and disappointed" that Brooklyn is "playing no part in family life." Sources claim that tensions between Brooklyn and Nicola and his parents are "definitely not beyond repair."
- June 2025: Brooklyn and Nicola reportedly enlist a "crisis team" similar to Prince Harry and Meghan Markle for "reputation management" due to the growing media scrutiny.
- Cruz Beckham posts cryptic lyrics on Instagram that some interpret as a swipe at Brooklyn.
- July 2025: Reports indicate David and Victoria are "desperate" to reconcile with Brooklyn. Brooklyn publicly wishes his sister Harper a happy 14th birthday on Instagram, tagging Nicola, which is seen as a potential "olive branch" and a rare public message to his family amid the rumored rift.
- Brooklyn UNFOLLOWS his brothers Romeo and Cruz just 24 hours after his birthday message to Harper. Nicola quickly follows suit and also ditches the Beckham bros from her Instagram following. Romeo and Cruz are now also no longer following Brooklyn.
However, the designer – now worth half a billion pounds alongside former England captain Becks – refused to give in.
Everyone from Meghan Markle to Michelle Obama and Daisy Edgar Jones have worn her designs, and her videos – at times self-deprecating – on social media have won her a legion of new fans.
Her beauty page alone has £1.3mn followers and last week daughter Harper, 14, gave her own tutorial using some of her mum's "hero" products.
In October Netflix is airing a documentary series detailing Posh's rise from pop star to global fashion icon.
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